Senior Customer Marketing Manager

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Requirements:

• 7+ years of proven experience in customer marketing, customer advocacy, or related roles, ideally within the technology or DevOps industry.
• Demonstrated success in developing and scaling customer advocacy and reference programs, particularly in an enterprise context.
• Exceptional relationship-building skills with proven experience engaging enterprise customers, including at senior leadership and executive levels.
• A creative storyteller with outstanding verbal and written communication skills; adept at simplifying complex or technical concepts into clear, compelling narratives.
• Strong project management capabilities with experience driving complex programs from concept through execution.
• Collaborative and capable of driving alignment across diverse cross-functional teams, working effectively in global and remote environments.
• Proven track record creating impactful customer content and driving participation in marketing initiatives, including case studies, webinars, videos, and speaking opportunities

Responsibilities:

• Develop and scale customer marketing programs focused on activation, engagement, and advocacy to drive brand awareness and revenue growth.
• Identify, craft, and deliver compelling customer stories and rich content across multiple channels and formats, including blogs, case studies, videos, webinars, and speaking engagements.
• Collaborate closely with sales and customer success teams to identify, nurture, and leverage customer advocates willing to participate in marketing initiatives.
• Coordinate customer engagement and storytelling initiatives at events, webinars, and conferences—sourcing speakers, organizing meetups, and preparing customers for impactful presentations.
• Manage third-party validation programs to support product announcements, analyst engagements, and press opportunities, ensuring robust customer participation.
• Execute impactful customer review and rating programs on G2 and Gartner Peer Insights platforms to boost customer engagement and brand credibility.
• Lead the management of our Customer Advisory Board community, fostering a continuous feedback loop that provides insights to internal teams and enhances the customer experience.
• Maintain a comprehensive and updated database of customer references to support cross-functional sales, marketing, and customer success initiatives