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Senior Customer Marketing Manager

Posted 3 months agoViewed

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💎 Seniority level: Senior, 5+ years

📍 Location: New York

💸 Salary: 130000 - 170000 USD per year

🔍 Industry: B2B tech software and digital assets

🏢 Company: Fireblocks👥 501-1000💰 Secondary Market 8 months ago🫂 Last layoff 11 months agoCryptocurrencyBlockchainCyber Security

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Project ManagementStrategySparkCollaboration

Requirements:
  • 5+ years of demand or customer marketing experience in B2B tech software.
  • Proven track record of developing and executing successful programs that deliver measurable results.
  • Analytical mindset focusing on data to drive decision-making and ongoing improvement.
  • Strong project management skills and experience influencing internal teams.
  • Self-starter with ability to work independently and prioritize tasks.
  • Excellent communication and interpersonal skills for building strong relationships.
Responsibilities:
  • Design and implement a customer advocacy strategy that prioritizes top and diversified customers, transforming them into brand ambassadors.
  • Work closely with marketing to incorporate customer voices into campaigns, content, and events.
  • Drive digital and in-person customer education and engagement programs including webinars and community events.
  • Contribute to the annual customer conference, SPARK, showcasing the company's vision and celebrating customer achievements.
  • Collaborate with customer operations to enhance communication and experience during customer journeys.
  • Develop and track metrics for measuring effectiveness of advocacy and engagement efforts.
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