Senior Customer Marketing Manager

Posted 1 day agoViewed

💎 Seniority level: Senior, 7+ years

📍 Location: United States

🔍 Industry: SaaS

⏳ Experience: 7+ years

🪄 Skills: Communication SkillsAnalytical SkillsCustomer serviceSales experienceMarketingStrategic thinkingCustomer SuccessSaaS

7+ years of experience developing strategy, building and driving customer marketing programs at high growth SaaS companies
Experience scaling high-touch customer advocacy programs
Experience building the strategy, implementing, and managing a formal reference program
Experience with customer relationship surveys and using their results to influence strategy, roadmap prioritization, and advocacy programs
Experience driving customer engagement with major review sites like G2 and/or Gartner Peer Insights
Experience developing and overseeing customer-facing communication programs, campaigns, and sales plays that drive increased usage and value in existing products, as well as expansion pipeline and revenue
Ideal experience in software categories related to contact centers, customer experience and virtual agents
Domain knowledge of large language models and applications of AI in the enterprise
Experience in hyper-growth scale-ups

Build and scale the customer marketing function at Cresta across the key focus areas of advocacy, references, reviews, and campaigns
Develop a consistent pipeline of public customer stories, expressed across various mediums like written case studies, professionally produced videos, slides and sales collateral, and live event speaking opportunities
Partner with Revenue Operations and CS to design and manage a scalable, programmatic customer reference program that helps our sales team win new business opportunities
Launch customer relationship surveys to better measure our customer experience, identify areas of improvement in the Cresta transformation journey, and identify new advocates
Partner with Product Marketing, Demand Gen, and our Customer Center of Excellence to develop customer communications and campaigns related to areas such as release marketing, expansion campaigns, and adoption programs
Develop and run programs to drive public reviews of Cresta across sites like G2 and Gartner Peer Insights
Partner with Field Marketing, Product Marketing and CS to execute a world-class Customer Advisory Board program designed to provide memorable networking, learning and feedback opportunities for Cresta’s most strategic customer leaders