- Develop and execute integrated retail marketing strategies aligned with product launches, business objectives, and sales goals.
- Lead retail marketing programs from strategy through execution, optimization, reporting, and post campaign analysis.
- Partner with Sales, Product Marketing, Channel Marketing, Integrated Marketing, Consumer Insights, Creative, Media, Communications, and external retail partners to deliver best in class retail marketing experiences.
- Utilize consumer insights, audience segmentation, and performance data to inform marketing strategy and optimize campaign effectiveness.
- Develop compelling retail marketing plans that drive brand awareness, customer engagement, and product consideration.
- Identify opportunities to improve the retail customer experience across both owned and partner retail channels.
- Present recommendations and performance insights to cross functional stakeholders and leadership.
Project ManagementStakeholder management