Product Marketing Manager V

Posted about 10 hours agoViewed

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💎 Seniority level: Senior, 10+ years

📍 Location: United States, PST

🔍 Industry: Digital Advertising

🏢 Company: Linda Werner & Associates

🗣️ Languages: English

⏳ Experience: 10+ years

🪄 Skills: Product ManagementProduct DevelopmentProduct AnalyticsMentoringCross-functional collaborationMarket ResearchStakeholder managementLead GenerationStrategic thinkingDigital Marketing

Requirements:

10+ years of experience in product management, product marketing, management consulting, or an equivalent role.
Experience collaborating across functions and building consensus among multiple stakeholders in a fast-paced, high-expectation environment.
Proven experience mentoring and managing high performers.
Expertise in digital advertising product development and go-to-market strategies, with an understanding of direct response digital advertisers in the U.S. and globally.
Strong leadership and strategic thinking skills, combined with a passion for delivering innovative advertising solutions.
Proactive, resourceful, and detail-oriented, with a high ownership mindset and a commitment to measurable impact.

Responsibilities:

Lead the development, understanding, and execution of go-to-market (GTM) strategies for key products within the lead generation portfolio.
Collaborate with cross-functional teams, including Product Management, Engineering, Data Science, Sales, Research, Communications, and Marketing.
Develop and implement go-to-market strategies to introduce innovative advertising experiences to market.
Conduct foundational analysis to identify market needs by segment, size opportunities, and address unmet needs through stakeholder discussions.
Represent the advertiser's perspective and oversee alpha and beta testing processes.
Create go-to-market strategies with compelling advertiser value propositions, marketplace positioning, and supportive external enablement and proof points.
Guide and support a team of Product Marketers focused on both inbound and outbound product marketing.
Mentor and coach high-performing team members to foster excellence.

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🔥 Consumer Product Marketing Manager V

Posted about 10 hours ago

📍 United States

🧭 Contract

🔍 Marketing

🏢 Company: Linda Werner & Associates

🔧 Requirements

10+ years of full-time experience in Marketing.
Direct experience in Product Marketing, partnering closely with Product teams.
Experience with consumer go-to-market (GTM) strategies based on consumer-driven insights.
Experience with consumer-facing product launches and consumer campaigns.
Experience working with Product, Marketing, Policy, and Communications teams at all levels of management, both internally and externally.
Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders.
Experience delivering presentations to executives and cross-functional teams.
Project management experience.

💡 Responsibilities

Influence and shape product strategies, positioning, and narratives using data and insights for target audiences in close collaboration with research, product, communications, and policy teams.
Develop and execute go-to-market strategies, including setting goals, defining metrics for success, developing assets, and planning integrated launches with cross-functional partners.
Partner with brand and integrated marketing teams on outbound marketing and advertising strategies and programs to drive awareness, adoption, and long-term engagement.
Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans to solve those problems.

Project ManagementData AnalysisProduct ManagementCross-functional Team LeadershipProduct AnalyticsCommunication SkillsMarketingStrategic thinkingA/B testing

Posted about 10 hours ago

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