Consumer Product Marketing Manager V

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Requirements:

• 10+ years of full-time experience in Marketing.
• Direct experience in Product Marketing, partnering closely with Product teams.
• Experience with consumer go-to-market (GTM) strategies based on consumer-driven insights.
• Experience with consumer-facing product launches and consumer campaigns.
• Experience working with Product, Marketing, Policy, and Communications teams at all levels of management, both internally and externally.
• Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders.
• Experience delivering presentations to executives and cross-functional teams.
• Project management experience.

Responsibilities:

• Influence and shape product strategies, positioning, and narratives using data and insights for target audiences in close collaboration with research, product, communications, and policy teams.
• Develop and execute go-to-market strategies, including setting goals, defining metrics for success, developing assets, and planning integrated launches with cross-functional partners.
• Partner with brand and integrated marketing teams on outbound marketing and advertising strategies and programs to drive awareness, adoption, and long-term engagement.
• Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans to solve those problems.