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SEO Content Strategist IV

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💎 Seniority level: Senior, 5+ years

🏢 Company: Linda Werner & Associates

🗣️ Languages: English

⏳ Experience: 5+ years

Requirements:
  • 5+ years of experience in SEO content strategy, with a proven track record of increasing organic rankings and domain authority.
  • Strong writing and content development skills with a focus on SEO optimization.
  • In-depth knowledge of BrightEdge, Google Search Console, Google Analytics, and other SEO tools.
  • Expertise in technical SEO, including site architecture, structured data, and page performance optimization.
  • Ability to analyze data, identify trends, and make informed, data-driven decisions.
  • Excellent organizational skills for building and managing content workflows.
Responsibilities:
  • Develop and execute a comprehensive, data-driven content strategy to improve search rankings, drive traffic, and boost engagement.
  • Create SEO-optimized content, including blog posts, landing pages, guides, and more, aligning with keyword intent and search demand.
  • Work collaboratively with cross-functional teams to ensure SEO best practices are embedded within website pages, product marketing, and digital assets.
  • Implement and provide guidance on technical SEO best practices, including site architecture, internal linking, schema markup, page speed, and mobile optimization.
  • Partner with developers and content teams to resolve SEO challenges, such as indexing issues, duplicate content, and broken links.
  • Optimize existing content to enhance rankings, click-through rates (CTRs), and engagement metrics.
  • Establish a scalable, repeatable process for content creation, optimization, and performance tracking.
  • Define and monitor key performance indicators (KPIs) such as organic traffic, search rankings, conversions, and domain authority growth, providing actionable insights.
  • Stay informed on Google algorithm updates and industry trends to refine strategies and maintain a competitive edge.
  • Manage and organize a content calendar aligned with business goals and keyword priorities.
  • Collaborate with writers, designers, developers, and marketing teams to ensure smooth execution of SEO initiatives.
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