- Monitor organic search performance across our portfolio and identify opportunities to grow traffic, rankings, visibility, and engagement.
- Conduct keyword, topic, SERP, competitor, and content gap research to inform editorial strategy and content planning.
- Identify opportunities for new content, content refreshes, consolidation, pruning, internal linking, and other SEO improvements.
- Partner closely with editorial teams to provide actionable SEO and AEO recommendations before and after content is published.
- Monitor how TechnologyAdvice brands and content appear across ChatGPT, Google AI experiences, Gemini, Perplexity, and other emerging platforms, identifying opportunities to increase brand mentions, citations, and visibility around priority topics.
- Recommend improvements to content structure, direct answers, entity clarity, expert sourcing, original research, tables, data, and other elements that can strengthen search and AI discoverability.
- Develop and execute SEO and AEO tests to understand which optimization tactics meaningfully impact performance.
- Track and report on SEO and AEO performance using metrics such as organic traffic, rankings, impressions, click-through rate, AI citations and mentions, topic and prompt coverage, share of voice, and referral traffic where measurable.
- Identify technical SEO issues related to crawling, indexing, structured data, site architecture, Core Web Vitals, and other factors that may affect organic visibility.
- Monitor changes in search algorithms, AI search experiences, and audience discovery behavior, translating those changes into practical recommendations and helping editorial teams incorporate evolving SEO and AEO best practices into their workflows.
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