- Build and optimize subscriber acquisition, engagement, retention, reactivation, and win-back programs.
- Develop lifecycle email journeys for different subscriber cohorts, brands, and audience segments.
- Monitor newsletter and lifecycle performance, identify trends, and recommend ways to improve engagement, retention, and revenue.
- Create and refine segmentation, personalization, behavioral targeting, and A/B testing strategies.
- Partner with editorial, marketing, and AdOps stakeholders to align email programs with business goals.
- Support newsletter monetization by evaluating sponsorship performance and campaign opportunities.
- Use generative AI to accelerate campaign planning, analysis, and workflow efficiency.
- Evaluate AI-generated outputs for accuracy, compliance, and brand alignment before distribution.