Consultative sales approach of TechnologyAdvice’s B2B solutions to Marketers, including a variety of content creation, digital advertising, and lead generation services Build and manage a strong pipeline of potential clients sufficient to exceed annual sales goals Consult TechnologyAdvice’s clients with best practices in digital marketing, by staying current on insights, competitors, and trends, and applying knowledge to assist clients in hitting their revenue targets Prospect into new customers within TechnologyAdvice’s mid-market ICP, identify and strategize new customer objectives, propose recommendations through deal shaping & secure insertion orders. Evaluate assigned accounts based on propensity to purchase, ICP, and other buying signals, and focus efforts accordingly Set & Hold client meetings through stages of discovery, sales call, proposal, follow-up, negotiation, close, and renewals to exceed revenue goals. Manage and update pipeline opportunities utilizing CRM Provide weekly updates on the pipeline, sales forecasts, and other relevant metrics to track progress against goals, using reports and automation tools Collaborate closely with Customer Success and other internal teams to ensure smooth onboarding of new clients and to identify growth opportunities Demonstrate critical thinking, problem-solving, and negotiating skills to make strategic decisions Consistently deliver sales results to meet quarterly and annual revenue targets [as defined on an annual basis] Negotiate and close deals by handling rebuttals and objections