Head of Marketing

Posted 9 days agoViewed

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💎 Seniority level: Manager, 5–8+ years

📍 Location: United States

🔍 Industry: Web3

🏢 Company: Thrive Protocol👥 11-50💰 Seed over 1 year agoInternet Cryptocurrency Communities Software

🗣️ Languages: English

⏳ Experience: 5–8+ years

🪄 Skills: Content creationContent managementWeb3.jsCommunication SkillsSEORelationship buildingWritingBudgetingCross-functional collaborationMarketingEditingTeam managementStakeholder managementLead GenerationStrategic thinkingDigital MarketingCustomer Success

Requirements:

5–8+ years in marketing, brand, or communications roles in Web3 or high-growth tech startups
Proven experience scaling a brand and narrative from early traction to mainstream visibility
Exceptional writer and editor with an instinct for positioning and storytelling
Deep understanding of crypto-native audiences, memes, and culture
Strong experience managing PR, content calendars, growth loops, and partner campaigns
Ability to operate across both strategic planning and hands-on execution
Comfortable working cross-functionally with founders, product, DevRel, and ecosystem teams
Highly self-directed, fast-moving, and able to thrive in a dynamic startup environment

Responsibilities:

Own and evolve Thrive’s brand, narrative, and public presence
Design and execute a full-stack marketing strategy spanning content, social, PR, and growth
Manage communications across Twitter, LinkedIn, newsletters, blog, and community-facing content
Lead Thrive’s messaging around launches, deployments, ecosystem wins, and product milestones
Build and maintain a consistent voice and tone aligned with our mission and culture
Drive co-marketing campaigns with ecosystem partners, DAOs, and protocols
Oversee earned media strategy including PR, podcasts, and influencer/KOL outreach
Create high-leverage marketing assets: pitch decks, case studies, impact reports, announcements
Set marketing KPIs and report on reach, engagement, sentiment, and ecosystem impact
Hire and lead a lean, high-performing marketing team over time

Apply

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