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Head of Marketing (REMOTE)

Posted 22 days agoViewed

View full description

💎 Seniority level: Executive, 10+ years

🔍 Industry: Cloud Platform

🏢 Company: Upbound👥 11-50💰 $60,000,000 Series B about 3 years agoInformation ServicesCloud ComputingInformation TechnologySoftware

🗣️ Languages: English

⏳ Experience: 10+ years

Requirements:
  • 10+ years of experience in marketing roles, with at least 3 years in a leadership position.
  • Proven track record of successfully marketing enterprise technology solutions, preferably in cloud, cloud-native, or platform solutions.
  • Deep understanding of B2B marketing strategies, including demand generation, product marketing, and content marketing.
  • Exceptional written and verbal communication skills, with the ability to craft compelling narratives for technical and non-technical audiences.
  • Experience with open-source technologies and developer communities is highly desirable.
  • Strong analytical skills and familiarity with marketing tools (e.g., Common Room, Rollworks, etc).
Responsibilities:
  • Help develop and execute a comprehensive marketing strategy aligned with Upbound.io’s business goals.
  • Lead and mentor a growing marketing team, fostering a culture of innovation and excellence.
  • Refine and enhance Upbound’s brand positioning and messaging to resonate with technical audiences, including developers, cloud engineers, and enterprise decision-makers.
  • Design and implement multi-channel campaigns to drive awareness, engagement, and lead generation.
  • Oversee the creation of high-quality content, including blog posts, whitepapers, case studies, webinars, and videos.
  • Build and manage co-marketing initiatives with partners in the cloud and cloud native ecosystems.
  • Work closely with product teams to develop go-to-market strategies for new features and products.
  • Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
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🔥 Head of Marketing (REMOTE)
Posted 21 days ago

🔍 Cloud platform

🏢 Company: Upbound - Job Posting

  • 10+ years of experience in marketing roles, with at least 3 years in a leadership position.
  • Proven track record of successfully marketing enterprise technology solutions, preferably in cloud, cloud-native, or platform solutions.
  • Deep understanding of B2B marketing strategies, including demand generation, product marketing, and content marketing.
  • Exceptional written and verbal communication skills, with the ability to craft compelling narratives for technical and non-technical audiences.
  • Experience with open-source technologies and developer communities is highly desirable.
  • Strong analytical skills and familiarity with marketing tools (e.g., Common Room, Rollworks, etc).
  • A collaborative mindset and the ability to work effectively with cross-functional teams.
  • Help develop and execute a comprehensive marketing strategy aligned with Upbound.io’s business goals.
  • Lead and mentor a growing marketing team, fostering a culture of innovation and excellence.
  • Build a team to meet the demands of the business as the company scales and grows.
  • Refine and enhance Upbound’s brand positioning and messaging to resonate with technical audiences, including developers, cloud engineers, and enterprise decision-makers.
  • Ensure brand consistency across all channels and touchpoints.
  • Design and implement multi-channel campaigns to drive awareness, engagement, and lead generation.
  • Collaborate with sales to create an effective lead funnel and nurture strategy.
  • Optimize campaigns based on performance metrics and insights.
  • Oversee the creation of high-quality content, including blog posts, whitepapers, case studies, webinars, and videos.
  • Position Upbound as a thought leader in the cloud orchestration and platform engineering domains.
  • Build and manage co-marketing initiatives with partners in the cloud and cloud native ecosystems.
  • Drive engagement within the Crossplane open-source community to strengthen Upbound’s reputation as a leading contributor.
  • Own Developer Advocacy strategy and team management.
  • Work closely with product teams to develop go-to-market strategies for new features and products.
  • Create compelling product messaging and enablement materials for sales and partners.
  • Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
  • Present insights and recommendations to the executive team to inform strategic decisions.
Posted 21 days ago
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🔥 Head of Marketing (Remote)
Posted 3 months ago

📍 United States, Canada

🧭 Full-Time

🔍 Venture Capital

  • Proactive mindset
  • Ability to plan and coordinate activities
  • Plan complex marketing calendars
  • Write engaging outreach emails
  • Coordinate social activities company-wide
  • Manage an advanced funnel of leads
  • Test and measure new outreach and marketing strategies

Content creationContent managementMarketingLead GenerationDigital MarketingData analyticsA/B testing

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