Apply📍 North America
🧭 Full-Time
🔍 Software Development
🏢 Company: Upbound👥 11-50💰 $60,000,000 Series B over 3 years agoInformation ServicesCloud ComputingInformation TechnologySoftware
- 10+ years of experience in marketing roles, with at least 3 years in a leadership position.
- Proven track record of successfully marketing enterprise technology solutions, preferably in cloud, cloud-native, or platform solutions.
- Deep understanding of B2B marketing strategies, including demand generation, product marketing, and content marketing.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives for technical and non-technical audiences.
- Experience with open-source technologies and developer communities is highly desirable.
- Strong analytical skills and familiarity with marketing tools (e.g., Common Room, Rollworks, etc).
- A collaborative mindset and the ability to work effectively with cross-functional teams.
- Help develop and execute a comprehensive marketing strategy aligned with Upbound.io’s business goals.
- Lead and mentor a growing marketing team, fostering a culture of innovation and excellence.
- Build a team to meet the demands of the business as the company scales and grows.
- Refine and enhance Upbound’s brand positioning and messaging to resonate with technical audiences, including developers, cloud engineers, and enterprise decision-makers.
- Ensure brand consistency across all channels and touchpoints.
- Design and implement multi-channel campaigns to drive awareness, engagement, and lead generation.
- Collaborate with sales to create an effective lead funnel and nurture strategy.
- Optimize campaigns based on performance metrics and insights.
- Oversee the creation of high-quality content, including blog posts, whitepapers, case studies, webinars, and videos.
- Position Upbound as a thought leader in the cloud orchestration and platform engineering domains.
- Build and manage co-marketing initiatives with partners in the cloud and cloud native ecosystems.
- Drive engagement within the Crossplane open-source community to strengthen Upbound’s reputation as a leading contributor.
- Own Developer Advocacy strategy and team management.
- Work closely with product teams to develop go-to-market strategies for new features and products.
- Create compelling product messaging and enablement materials for sales and partners.
- Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
- Present insights and recommendations to the executive team to inform strategic decisions.
AWSLeadershipCloud ComputingCross-functional Team LeadershipAPI testingContent creationCommunication SkillsAnalytical SkillsCross-functional collaborationMarketingTeam managementLead GenerationStrategic thinkingDigital MarketingCustomer SuccessBudget management
Posted about 1 month ago
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