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🏢 Company: Upbound - Job Posting
- 10+ years of experience in marketing roles, with at least 3 years in a leadership position.
- Proven track record of marketing enterprise technology solutions, preferably in cloud or platform solutions.
- Deep understanding of B2B marketing strategies, including demand generation and product marketing.
- Exceptional written and verbal communication skills for technical and non-technical audiences.
- Experience with open-source technologies and developer communities is highly desirable.
- Strong analytical skills and familiarity with marketing tools (e.g., Common Room, Rollworks).
- Collaborative mindset to work effectively with cross-functional teams.
- Help develop and execute a comprehensive marketing strategy aligned with Upbound.io’s business goals.
- Lead and mentor a growing marketing team, fostering a culture of innovation and excellence.
- Refine and enhance Upbound’s brand positioning and messaging for technical audiences.
- Design and implement multi-channel campaigns for awareness and lead generation.
- Oversee the creation of high-quality content to position Upbound as a thought leader.
- Build and manage co-marketing initiatives with partners in the cloud ecosystem.
- Work closely with product teams on go-to-market strategies and product messaging.
- Define and track key performance indicators (KPIs) for marketing initiatives.
Posted 3 days ago
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