Director, Integrated Marketing
New
P
Precision AQHealthcare consulting
Location: Remote, United StatesFull-TimeDirector
Salary$130,000 — $160,000 USD
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Job Details
- Experience
- 8 or more years in integrated marketing, digital marketing, content strategy, or related roles
- Required Skills
- SalesforceDigital MarketingHubSpot
Requirements
- Have 8 or more years in integrated marketing, digital marketing, content strategy, or related roles.
- Hold a bachelor’s degree or have an equivalent combination of education and relevant professional experience.
- Have proven ability to design and lead multichannel campaigns from strategy through execution and measurement.
- Have experience developing and leading thought leadership programs.
- Bring strong marketing and communications skills, including the ability to translate complex subject matter into client-facing narratives.
- Have hands-on understanding of email, social, SEO, paid media, websites, marketing automation, and audience journeys.
- Have experience partnering with senior executives, subject matter experts, sales, and cross-functional teams.
- Be comfortable with campaign analytics, lead generation, and commercial funnel reporting.
- Have experience with HubSpot and Salesforce; these are preferred.
- Bring account-based marketing program experience.
- Have familiarity with digital marketing tools such as Demandbase and AI marketing tools.
- Travel up to 10%.
Responsibilities
- Lead integrated campaigns aligned with growth priorities, target audiences, and priority accounts.
- Develop campaign briefs, messaging, customer journeys, channel plans, and activation calendars.
- Align thought leadership strategy and editorial plans with marketing and practice teams.
- Turn expert insight into articles, reports, white papers, webinars, newsletters, executive content, and reusable campaign assets.
- Direct digital strategies across the website, email, social media, search, paid media, and marketing automation.
- Connect conference and event marketing to campaigns before, during, and after key industry moments.
- Partner with commercial leaders and sales on account-based programs, targeting, segmentation, and client engagement.
- Lead paid and earned media strategies with practice leaders and subject matter experts.
- Use AI tools to orchestrate workflows, processes, data outputs, and scheduling.
- Track KPIs and use HubSpot, Salesforce, and campaign data to report results and optimize performance.
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