Senior Field Marketing Manager

New

ExpereoInternet connectivity

United StatesFull-TimeManager

Salary not disclosed

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Job Details

Have 3–5 years’ experience in B2B marketing; experience in an IT/software environment is a plus.
Hold a Business School degree or equivalent in Marketing.
Understand inbound marketing and marketing automation practices, particularly HubSpot and 6sense or similar solutions.
Have experience using Salesforce CRM.
Be able to set field marketing strategies and plans and work collaboratively to deliver tactics.
Manage multiple projects and meet deadlines in a fast-paced environment.
Be self-motivated, detail-oriented, and able to solve problems and work autonomously.
Have strong communication and collaboration skills.
Be fluent in English; other European languages are a plus but not required.
Be able to write content and deliver presentations to internal and external audiences.
Be willing to undertake limited international travel.

Define and execute operational marketing plans for strategic Americas geographies, aligned with local sales objectives.
Manage the regional demand generation funnel with the Demand Generation team and Sales Leaders.
Review regional demand performance, ensure MQLs are followed up, and provide feedback on their regional relevance.
Participate in weekly reviews with sales leadership to manage deliverables.
Manage online and in-person events, including local kickoffs, client events, trade shows, and conferences.
Support delivery and regional amplification of the company's communications strategy.
Collaborate with marketing teams to implement and propose localized campaigns.
Develop region-specific campaign assets and collateral.
Analyze campaigns, identify areas for improvement, and conduct regional market and competitor analysis.
Manage marketing budget spend for the Americas region.

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