Senior Manager, Marketing Operations
New
T
TailorCareHealthcare
Location: United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 8+ years in B2B and B2C marketing operations or marketing automation, with a focus on B2C lifecycle; 3+ years managing a team in a fast-paced startup environment
- Required Skills
- Team managementHubSpot
Requirements
- Have 8+ years of experience in B2B and B2C marketing operations or marketing automation, with a focus on B2C lifecycle.
- Bring experience with campaign operations and lead capture for acquisition.
- Have experience supporting onboarding and intake journeys and conversion from prospect to enrolled member.
- Have experience with lifecycle triggers, next-best-action logic, win-back, and reactivation programs.
- Have hands-on expertise with HubSpot, Customer.io, or similar platforms.
- Have 3+ years of team management experience in a fast-paced startup environment.
- Have experience supporting AI-enabled marketing capabilities.
- Healthcare or regulated-industry experience is preferred.
- Preferred technical experience includes Salesforce integrations, Segment or CDPs, Twilio, GA4, Looker, Tableau or Power BI, API integrations, data warehouses, and event tracking frameworks.
- Experience with personalization and experimentation platforms such as Claude, Gemini, or equivalent is preferred.
Responsibilities
- Administer and optimize TailorCare's marketing technology stack, platforms, workflows, and processes.
- Configure and manage HubSpot and Customer.io.
- Support consumer acquisition, activation, retention, and re-engagement lifecycle programs.
- Support B2B demand generation and sales enablement.
- Design omnichannel journeys and support lifecycle orchestration.
- Manage deliverability, consent management, and operational compliance.
- Maintain UTM tagging standards and support attribution reporting across B2B and B2C.
- Support A/B and multivariate testing, including tooling, tracking setup, and testing infrastructure.
- Deploy personalization and AI-enabled content capabilities.
- Work with product and engineering through the SDLC to scope, prioritize, and execute marketing capabilities.
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