Senior Content Marketing Specialist

New

ZipliensLien resolution

Workable workplace: remote; Workable locations: Somerset, Kentucky, United StatesFull-TimeSenior

SalaryThe total base salary range for this role is $75,500 - $95,500 annually, with opportunity for a quarterly discretionary bonus.

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Job Details

Have 5+ years of experience in content marketing, SEO, or B2B content strategy.
Provide a portfolio of published work.
Have experience supporting organic traffic growth through SEO-driven content.
Understand how SEO strategy translates into rankings and conversions.
Demonstrate excellent writing and editing skills, including the ability to explain technical or regulated topics clearly and accurately.
Have experience interviewing subject-matter experts and turning their input into finished content.
Be comfortable using AI tools for research, drafting, and repurposing while maintaining accuracy and brand voice.
Be able to work independently, manage multiple projects, and build processes in a small team.
Have a bachelor's degree in Marketing, Communications, Journalism, English, or a related field, or equivalent practical experience.
Hands-on experience with SEO and analytics tools such as Google Search Console, GA4, Semrush, or Ahrefs, and a CMS is preferred.
Experience in legal, legal tech, insurance, healthcare, or other complex or regulated B2B topics is preferred; familiarity with personal injury or lien resolution is a plus.
Experience with HubSpot CMS, email, and reporting is preferred.
Be able to travel occasionally, up to 10%, for team meetings, offsites, and select events.

Establish an organic search baseline and develop the SEO, keyword, and topic strategy with internal subject-matter experts.
Build and maintain an editorial and blog calendar aligned with the ideal customer profile, product launches, and events.
Write and edit blogs, guides, checklists, templates, FAQs, reports, case studies, and other content.
Translate operational and regulatory knowledge from lien resolution subject-matter experts into accurate, practical content.
Manage the public-facing resource center and publish content such as eBooks, whitepapers, case studies, and infographics.
Write and optimize website service pages, landing pages, and metadata; conduct on-page SEO/AEO and refresh underperforming content.
Manage the LinkedIn content calendar and write customer newsletter, nurture, and release-announcement copy.
Create event content with the Events Manager, including promotion, session and speaker content, and post-event recaps.
Report on content performance and recommend what to scale, update, or stop.

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