Senior Email & Lifecycle Marketing Specialist
New
R
Rankings.ioLegal marketing
Source API remote eligibility restrictions: United States, strong overlap with US business hoursFull-TimeSenior
Salary95,000 USD per year
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Job Details
- Languages
- Excellent written English
- Experience
- 3+ years of experience building and managing email marketing and automation programs
- Required Skills
- SalesforceA/B testingHubSpot
Requirements
- Provide a portfolio of direct-response email copy that you personally wrote and can discuss in detail.
- Have 3+ years of experience building and managing email marketing and automation programs, preferably in B2B or another high-consideration sales environment.
- Have hands-on experience with HubSpot or a comparable enterprise marketing automation platform, including building workflows yourself.
- Have working knowledge of email deliverability, including authentication, list hygiene, sender reputation, inbox placement, and CAN-SPAM compliance.
- Be fluent in audience segmentation, behavioral triggers, nurture strategy, and A/B testing.
- Have strong analytical skills and the ability to connect email performance to qualified opportunities and pipeline.
- Have excellent written English and strong overlap with US business hours.
- Preferred: experience marketing legal services or another high-value service with a long sales cycle.
- Preferred: understanding of how personal injury firms make money, including cost per signed case, intake conversion, and referral relationships.
- Preferred: experience with DealFront, Salesforce, or ActiveCampaign in addition to HubSpot.
- Preferred: experience incorporating LinkedIn automation or SMS into coordinated lifecycle campaigns.
- Preferred: experience using AI tools as part of your day-to-day workflow.
Responsibilities
- Own the lifecycle email program end to end, including strategy, journey architecture, copy, execution, reporting, and optimization.
- Map and optimize the buyer journey for managing partners and legal executives.
- Build nurture flows, webinar invitation sequences, case study campaigns, and re-engagement programs in HubSpot.
- Write direct-response copy for different legal audiences and practice areas, including emails, subject lines, offers, and landing pages.
- Manage email deliverability and domain reputation, including authentication, subdomain strategy, list hygiene, sender reputation, and inbox placement.
- Develop and manage an A/B testing roadmap across messaging, offers, subject lines, audience segments, and send strategies.
- Report on performance against qualified meetings, SQLs, pipeline contribution, conversion rates, and pipeline velocity.
- Partner with sales and marketing stakeholders to improve lead follow-up, campaign coordination, and lifecycle performance.
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