- Establish an organic search baseline and develop the SEO, keyword, and topic strategy with internal subject-matter experts.
- Build and maintain an editorial and blog calendar aligned with the ideal customer profile, product launches, and events.
- Write and edit blogs, guides, checklists, templates, FAQs, reports, case studies, and other content.
- Translate operational and regulatory knowledge from lien resolution subject-matter experts into accurate, practical content.
- Manage the public-facing resource center and publish content such as eBooks, whitepapers, case studies, and infographics.
- Write and optimize website service pages, landing pages, and metadata; conduct on-page SEO/AEO and refresh underperforming content.
- Manage the LinkedIn content calendar and write customer newsletter, nurture, and release-announcement copy.
- Create event content with the Events Manager, including promotion, session and speaker content, and post-event recaps.
- Report on content performance and recommend what to scale, update, or stop.
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