Senior Customer Marketing Manager
New
P
PanoptoLearning technology
Remote, US: Employees in this position are eligible to work remotely. Remote, International: Employees in this position are eligible to work remotely.Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of B2B SaaS marketing, including 3+ years in customer marketing, advocacy, or lifecycle marketing
- Required Skills
- Project ManagementSalesforceHubSpot
Requirements
- Bring 5+ years of B2B SaaS marketing experience, including 3+ years in customer marketing, advocacy, or lifecycle marketing.
- Have demonstrated ownership of customer-facing programs.
- Show examples of customer stories that translate technical or business outcomes into persuasive, evidence-based narratives.
- Demonstrate experience establishing or scaling customer marketing programs, defining strategy and operating processes, aligning stakeholders, and delivering results with limited existing infrastructure.
- Collaborate effectively with Customer Success, Account Management, Sales, Product Marketing, and Marketing Operations.
- Bring strong project management skills and experience defining meaningful KPIs, evaluating campaign performance, and communicating business contributions.
- Experience supporting customer adoption, cross-sell, or upsell campaigns in mid-market or enterprise SaaS is listed as a differentiator.
- Familiarity with HubSpot, Salesforce, customer segmentation, or marketing automation systems is listed as a differentiator.
- Experience producing or directing customer testimonial assets and adapting stories into multiple formats is listed as a differentiator.
- Experience with higher education, enterprise learning, training, or video technology audiences is listed as a differentiator.
Responsibilities
- Assess current customer marketing activities, define priorities, and establish scalable processes, program goals, and measurement practices.
- Own customer storytelling by identifying advocates and developing case studies, testimonials, customer quotes, video stories, and quantified outcome narratives.
- Partner with Product Marketing, Sales, and Customer Success to identify evidence gaps and prioritize customer stories for go-to-market priorities, product launches, and competitive differentiation.
- Build and maintain a customer reference program, including matching advocates to sales opportunities and establishing permissions and reference-use guidelines.
- Develop targeted customer engagement, adoption, and expansion campaigns with Product Marketing, Account Management, and Demand Gen.
- Own the customer marketing communications calendar, including newsletters, advocacy invitations, customer-only events, and campaign communications.
- Manage third-party review and customer advocacy initiatives, including platforms such as G2.
- Use customer feedback, NPS/CSAT trends, engagement data, and Customer Success input to inform priorities and track progress.
- Partner with Marketing Operations and RevOps to improve processes, data, and systems for marketing automation, segmentation, and reference management.
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