- Administer and optimize TailorCare's marketing technology stack, platforms, workflows, and processes.
- Configure and manage HubSpot and Customer.io.
- Support consumer acquisition, activation, retention, and re-engagement lifecycle programs.
- Support B2B demand generation and sales enablement.
- Design omnichannel journeys and support lifecycle orchestration.
- Manage deliverability, consent management, and operational compliance.
- Maintain UTM tagging standards and support attribution reporting across B2B and B2C.
- Support A/B and multivariate testing, including tooling, tracking setup, and testing infrastructure.
- Deploy personalization and AI-enabled content capabilities.
- Work with product and engineering through the SDLC to scope, prioritize, and execute marketing capabilities.
Team managementHubSpot