- Define and execute operational marketing plans for strategic Americas geographies, aligned with local sales objectives.
- Manage the regional demand generation funnel with the Demand Generation team and Sales Leaders.
- Review regional demand performance, ensure MQLs are followed up, and provide feedback on their regional relevance.
- Participate in weekly reviews with sales leadership to manage deliverables.
- Manage online and in-person events, including local kickoffs, client events, trade shows, and conferences.
- Support delivery and regional amplification of the company's communications strategy.
- Collaborate with marketing teams to implement and propose localized campaigns.
- Develop region-specific campaign assets and collateral.
- Analyze campaigns, identify areas for improvement, and conduct regional market and competitor analysis.
- Manage marketing budget spend for the Americas region.
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