Senior Demand Generation & Campaign Strategy Manager
New
A
Agility RoboticsRobotics automation
This is a fully remote role. All of our roles are U.S.-based.Full-TimeManager
SalaryAnticipated Base Salary Range $123,000 — $192,000 USD
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Job Details
- Experience
- 7+ years of experience in demand generation, campaign marketing, or performance marketing
- Required Skills
- SalesforceSEOA/B testingHubSpot
Requirements
- 7+ years of experience in demand generation, campaign marketing, or performance marketing.
- Experience managing paid media budgets, multi-channel programs, and ABM or enterprise initiatives.
- Bachelor's degree in Marketing, Business, or a related field.
- Track record planning and executing integrated campaigns across web, email, social, paid, programmatic, and webinars or events.
- Hands-on experience managing paid channels and agencies, including briefings, budget allocation, and performance accountability.
- Proficiency with marketing automation and CRM platforms such as HubSpot or Salesforce.
- Experience with ABM platforms such as 6sense or Demandbase.
- Experience partnering with sales or sales enablement teams to align campaigns with pipeline goals.
- Experience briefing and collaborating with content or product marketing teams on funnel-stage content strategy.
- Ability to design, execute, and analyze A/B tests and track KPIs to derive actionable insights.
- Working knowledge of SEO fundamentals and familiarity with AEO/GEO practices for AI-driven search and discovery.
Responsibilities
- Plan, build, implement, and measure integrated demand generation programs across web, social, email, search, paid media, and webinars or events.
- Launch paid media across social, search, display, and programmatic channels; manage budgets and work with agencies on targeting, bidding, and creative testing.
- Build account-based programs using buying signals, develop multi-touch campaigns, and collaborate with sales on account selection.
- Maintain an integrated campaign calendar aligned with pipeline and revenue targets, company launches, and seasonal or industry moments.
- Track pipeline generation, MQL-to-SQL conversion rates, and paid media ROI.
- Design and analyze A/B and multivariate tests across email, landing pages, ads, and forms to improve conversion rates.
- Manage traditional SEO and evaluate AEO and GEO practices, including buyer research behavior across AI platforms.
- Collaborate with Brand, Content, Product Marketing, and Events on funnel-stage assets and campaign messaging.
- Partner with sales on campaign assets, talk tracks, and follow-up email sequences; review lead quality and pipeline impact with sales leadership.
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