Demand Generation Manager
New
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EnableCompHealthcare RCM
United States - RemoteFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3–5 years of experience in demand generation, growth marketing, or a related B2B marketing role.
- Required Skills
- Project ManagementSalesforceHubSpot
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent education and experience will be considered.
- 3–5 years of experience in demand generation, growth marketing, or a related B2B marketing role.
- Hands-on experience with marketing automation platforms; HubSpot is preferred.
- Experience with CRM systems such as Salesforce.
- Strong writing skills, including the ability to independently draft blog posts, email copy, and landing page copy.
- Strong analytical skills and experience interpreting campaign data to make decisions.
- Comfort partnering with a technical GTM or RevOps function on automation and data needs without owning the underlying systems.
- Strong project management and prioritization skills, with the ability to run multiple campaigns simultaneously.
- Strong computer proficiency, including MS Office applications, Zoom, and other learning technology.
- Regular and predictable attendance.
- Experience in healthcare, healthcare technology, Revenue Cycle Management, or another complex B2B industry is a plus.
Responsibilities
- Plan, build, and execute multichannel campaigns across email, paid social, SEM, retargeting, and organic channels.
- Own marketing-sourced pipeline targets and report campaign performance against revenue goals.
- Manage the demand generation budget, track spend against ROI, and reallocate based on channel performance.
- Create blog posts, ebooks or guides, landing pages, and nurture email copy; establish a content calendar and production workflow.
- Build and manage lead nurture email programs and campaign workflows in HubSpot.
- Partner with the GTM Engineer on campaign automation and data requirements, and escalate systemic workflow issues.
- Coordinate webinar and event promotion and post-event lead nurture with the Event Marketing and Strategic Partnerships manager.
- Partner with Product Marketing on campaign messaging and with SDRs on lead handoff, MQL quality, and conversion tracking.
- Analyze campaign and content performance and optimize for MQL volume, conversion rate, and cost per acquisition.
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