Senior Demand Generation Manager
New
O
OpterySaaS, cybersecurity
Location: United States; Workplace: Remote; this position is based in the United States, U.S. Eastern, Central, Mountain, and/or Pacific time zonesFull-TimeManager
SalaryBase salary: $150K - $170K + Bonus
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Job Details
- Experience
- 10+ years of B2B marketing experience
- Required Skills
- HubSpot
Requirements
- Have 10+ years of B2B marketing experience, including ownership of demand generation programs for a SaaS or technology business.
- Have experience building or substantially expanding an ABM program from account selection and planning through execution and measurement.
- Have experience working directly with enterprise account executives on shared account plans, coordinated campaigns and outreach, and opportunity progression.
- Understand enterprise buying committees and complex sales cycles, including engaging multiple stakeholders within an account.
- Demonstrate success generating qualified pipeline in a sales-led environment and connecting programs to opportunities and revenue.
- Have experience developing demand generation programs across multiple channels.
- Be able to identify acquisition funnel gaps and prioritize improvements by likely business impact.
- Have strong analytical skills and the ability to turn campaign, account, and CRM data into recommendations.
- Have clear writing and communication skills, including campaign copy and explaining results to leadership.
- Have hands-on experience with marketing automation and CRM platforms; HubSpot experience is valuable, and Dreamdata or similar attribution tools are a plus.
- Have experience launching programs in a growing company and working effectively across a small team.
- Experience marketing to CISOs, security teams, IT leaders, or other technical enterprise buyers is especially relevant; cybersecurity experience is a plus.
Responsibilities
- Build and expand the ABM program with account selection, segmentation, campaign plans, and success measures.
- Develop tailored programs for strategic accounts and groups of accounts with shared needs.
- Partner with enterprise account executives to create account plans, map buying committees, and coordinate marketing activity with sales outreach.
- Develop content, offers, and campaigns to engage stakeholders and help advance opportunities through the sales cycle.
- Plan and run integrated demand generation campaigns across content, email, webinars, digital, events, and partner channels.
- Review the acquisition funnel and work with Marketing, Sales, and RevOps to address conversion gaps.
- Use customer conversations, sales feedback, research, and campaign results to refine targeting and messaging.
- Evaluate performance using HubSpot, Dreamdata, and buyer feedback; track account engagement, pipeline progression, revenue contribution, and program costs.
- Test approaches, assess results, and manage budgets and priorities based on team capacity and business goals.
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