Senior Demand Generation & Campaign Strategy Manager
New
A
Agility RoboticsRobotics automation
This is a fully remote role with the option to work hybrid if a commutable distance from our Salem, OR, Pittsburgh, PA, or Fremont, CA offices. All of our roles are U.S.-based.Full-TimeManager
SalaryAnticipated Base Salary Range $123,000 — $192,000 USD
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Job Details
- Experience
- 7+ years of experience in demand generation, campaign marketing, or performance marketing
- Required Skills
- SalesforceHubSpot
Requirements
- Have 7+ years of experience in demand generation, campaign marketing, or performance marketing.
- Have experience managing paid media budgets, multi-channel programs, and ABM or enterprise initiatives.
- Hold a bachelor's degree in Marketing, Business, or a related field; a master's degree is a plus.
- Have a proven track record planning and executing integrated campaigns across web, email, social, paid, programmatic, and webinars or events.
- Bring hands-on experience managing paid channels and agencies, including briefings, budget allocation, and performance accountability.
- Be proficient with marketing automation and CRM platforms such as HubSpot or Salesforce and ABM platforms such as 6sense or Demandbase.
- Have experience partnering with sales or sales enablement teams to align campaigns with pipeline goals.
- Have experience briefing and collaborating with content or product marketing teams on funnel-stage content strategy.
- Be able to design, execute, and analyze A/B tests and use KPIs to derive actionable insights.
- Have working knowledge of SEO fundamentals and familiarity with AEO/GEO practices for AI-driven search and discovery.
- Bring strong project management and organizational skills.
Responsibilities
- Plan, build, implement, and measure integrated multi-channel demand generation programs across web, social, email, search, paid media, and webinars or events.
- Launch paid campaigns across social, search, display, and programmatic channels; allocate budgets and partner with agencies on targeting, bidding, and creative testing.
- Build account-based programs using buying signals, develop multi-touch campaigns for buying committees, and collaborate with sales on account selection.
- Maintain an integrated campaign calendar aligned with pipeline and revenue targets, launches, and seasonal or industry moments.
- Deliver pipeline generation, MQL-to-SQL conversion, and paid media ROI targets.
- Design and analyze A/B and multivariate tests across email, landing pages, ads, and forms to improve conversion rates.
- Evaluate AEO and GEO practices alongside SEO and track buyer research behavior across AI platforms.
- Collaborate with Brand, Content, Product Marketing, and Events on funnel-stage assets and campaign messaging.
- Partner with sales on campaign assets, talk tracks, follow-up email sequences, lead quality feedback, and pipeline impact.
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