- Own event and tradeshow strategy and execution across industry, hosted, and corporate events.
- Build and manage the annual events portfolio and budget using ROI criteria.
- Design customer-facing programs, including executive roundtables, client hospitality, and advisory sessions.
- Plan pre-, during-, and post-event communications and nurture programs.
- Own the webinar program on Zoom Webinar, including editorial planning, promotion, registration, live delivery, and content repurposing.
- Manage event and webinar lead capture, scoring, and routing through HubSpot and Salesforce.
- Secure speaking opportunities for EnableComp experts and optimize webinars and speaking engagements for lead generation and brand building.
- Build integrated go-to-market plans tied to pipeline and revenue goals, and run tests of formats, audiences, offers, and follow-up.
- Analyze event and webinar performance through reports and dashboards, and deliver quarterly business reviews.
- Direct agencies and vendors and coordinate with sales, product, client engagement, and operations teams.
SalesforceBudget managementHubSpot