- Create ad concepts, hooks, and angles aligned with each offer.
- Write complete ad copy for Meta ads, YouTube ads, Instagram Reels, and other paid traffic channels.
- Direct actors or AI avatars and editors, and provide quality-control feedback throughout ad production.
- Work with editors and graphic designers to turn copy into ads.
- Maintain message-market consistency from the ad through the VSL, page, and checkout.
- Work with the founder on word-for-word VSL scripts for AI avatar, actor-read, and voiceover formats.
- Own the conversion narrative across the funnel.
- Collaborate with the Head of Marketing to iterate based on performance data.