- Create ad concepts, hooks, and angles aligned with each offer
- Write complete ad copy for Meta ads, YouTube ads, Instagram reels, and any paid traffic channel deployed
- Work with editors and graphics designers to transform copy into converting ads
- Maintain message-market consistency from ad → VSL → page → checkout
- Work with the founder, Richard to create new low-ticket offers from scratch (concept → name → mechanism → deliverables)
- Contribute with building offers designed to break even or better on cold traffic
- Write full, word-for-word VSL scripts designed for AI avatar VSLs, Actor-read VSLs, Voiceover + b-roll / stock footage
- Ensure VSL scripts are production-ready, clean, and conversion-focused
- Own the conversion narrative across the entire funnel
- Collaborate with the Head of Marketing to iterate based on performance data