- Write email and SMS copy for Fully, Sun Nutra, and Super Speciosa (promotional sends, lifecycle flows, product launches, retention campaigns)
- Develop paid social and search ad copy across Meta, Google, and emerging channels
- Create product detail pages, landing pages, and web copy
- Produce packaging and on-product copy (hang tags, inserts, back-of-pack)
- Generate Amazon A+ content and PDP copy for Sun Nutra and other Amazon-present brands
- Write organic social copy, including short-form video scripts and hooks
- Concept campaigns from scratch (idea, hook, through-line)
- Write clear, inspired creative briefs for designers, video editors, and agency partners
- Translate product, positioning, and audience insight into converting creative direction
- Partner with leadership on seasonal planning, brand activations, and new product launches
- Concept visuals alongside writing (mood boards, reference decks, rough layouts, shot lists)
- Art-direct designers and video editors (internal and external) toward a clear creative vision
- Review visual creative for on-brand execution and provide specific feedback
- Maintain and evolve voice guidelines across Fully, Sun Nutra, and Super Speciosa
- Review outbound creative against brand standards and flag off-brand work
- Help onboard freelancers and agency partners to each brand’s voice
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