Director, Events
New
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EnableCompHealthcare revenue cycle
United States - RemoteFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years of B2B marketing experience
- Required Skills
- SalesforceBudget managementHubSpot
Requirements
- Bachelor's degree in Marketing, Communications, or a related discipline; equivalent education and experience will be considered.
- 10+ years of B2B marketing experience, including field, integrated, or go-to-market marketing.
- Experience owning event and webinar programs and leading cross-functional programs.
- Expert-level understanding of event execution and management.
- Hands-on experience with HubSpot, Salesforce, Zoom Webinar, and event registration platforms.
- Experience managing multiple third-party agencies and vendors.
- Budget and expense management experience, including ownership of a multi-event portfolio.
- Ability to build dashboards and report on pipeline and ROI.
- Proficiency with MS Office, including PowerPoint, Word, Excel, Teams, and Outlook, as well as Zoom.
- Willingness to travel and attend large-scale shows for booth setup and teardown.
- Healthcare or RCM experience is strongly preferred.
Responsibilities
- Own event and tradeshow strategy and execution across industry, hosted, and corporate events.
- Build and manage the annual events portfolio and budget using ROI criteria.
- Design customer-facing programs, including executive roundtables, client hospitality, and advisory sessions.
- Plan pre-, during-, and post-event communications and nurture programs.
- Own the webinar program on Zoom Webinar, including editorial planning, promotion, registration, live delivery, and content repurposing.
- Manage event and webinar lead capture, scoring, and routing through HubSpot and Salesforce.
- Secure speaking opportunities for EnableComp experts and optimize webinars and speaking engagements for lead generation and brand building.
- Build integrated go-to-market plans tied to pipeline and revenue goals, and run tests of formats, audiences, offers, and follow-up.
- Analyze event and webinar performance through reports and dashboards, and deliver quarterly business reviews.
- Direct agencies and vendors and coordinate with sales, product, client engagement, and operations teams.
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