- Work with Sales on lead handoff, MQL/SAL follow-up, and pipeline reviews.
- Work with the Paid Department to launch and improve campaigns, and test solutions to pipeline bottlenecks.
- Build and run nurture and lifecycle email programs.
- Own the Foundation website, including CMS updates, landing pages, maintenance, SEO, and conversion testing.
- Execute integrated campaigns, webinars, podcasts, partnerships, and sponsorships.
- Coach and mentor the Marketing Coordinator, delegate execution, and uphold quality and timelines.
- Own funnel reporting, build dashboards, analyze results, and recommend next steps to the Head of Marketing.
- Support sales calls, audits, and proposals, and oversee sales enablement assets and systems.