- Develop Reddit strategies for clients, balancing organic community engagement and paid media tactics.
- Research subreddits, audience behavior, trends, and conversation dynamics to inform content and media planning.
- Write and optimize native Reddit content suited to each community.
- Run and optimize Reddit Ads campaigns by testing creative, targeting, and placements.
- Monitor Reddit engagement metrics and report learnings, wins, and optimization opportunities.
- Track Reddit policy changes, platform updates, and emerging tools.
- Collaborate with Content and Paid Media teams to integrate Reddit strategies into broader marketing plans.
- Test and evaluate Reddit-related tools to streamline workflow.