Director, Marketing & Recruitment Strategy
New
N
NoodleHigher education marketing
Must reside in the continental USFull-TimeDirector
Salary95,000 - 105,000 USD per year
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Job Details
- Experience
- 7+ years of experience in digital marketing
- Required Skills
- Digital MarketingMarket Research
Requirements
- Have 7+ years of experience in digital marketing; agency experience is preferred.
- Have direct experience in higher education or with higher education clients.
- Demonstrate experience across a range of institution types and program types.
- Have a deep understanding of the enrollment funnel, from demand generation through matriculation, in online higher education programs.
- Bring a strong background in market research, competitive analysis, and strategy development.
- Have experience leading workshops and presenting to senior stakeholders.
- Have experience scoping and structuring consulting engagements, including estimating effort and setting client expectations.
- Be able to produce recommendations that clients implement and build collaborative relationships across departments.
- Reside in the continental US within close proximity to a major airport and be available for travel up to 20% of the time.
- Have reliable, high-speed internet and a quiet, organized workspace for camera-on, partner-facing meetings.
- Be available during core business hours from 9am-5pm; start and end times may flex slightly based on time zone.
Responsibilities
- Diagnose marketing and enrollment challenges for university partners and identify root causes.
- Lead workshops and discovery engagements with deans, provosts, program directors, and faculty.
- Prepare and deliver presentations to secure buy-in from university stakeholders.
- Scope consulting engagements with account and business development teams, defining objectives, deliverables, effort, and timelines.
- Develop sequenced action plans with owners, timelines, and success measures.
- Apply market and user research and competitive analysis to inform positioning and enrollment strategy.
- Translate research findings and performance data into recommendations across marketing channels and the enrollment funnel.
- Brief internal copywriters, designers, and implementation teams on strategy and deliverables.
- Map the student journey with brand and experience strategists, focusing on recruitment-funnel touchpoints.
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