Product Marketing Manager
New
S
SecurityScorecardCybersecurity risk
Remote (United States)Full-TimeManager
SalaryThe estimated total compensation range for this position is $180,000 - $200,000 (base plus bonus).
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Job Details
- Experience
- 4 to 7 years of B2B SaaS product marketing experience
- Required Skills
- CybersecuritySalesforceHubSpotMarket Research
Requirements
- Have 4 to 7 years of B2B SaaS product marketing experience.
- Demonstrate a track record of successful product launches and sales enablement.
- Bring experience in cybersecurity, risk, or enterprise software; these areas are strongly preferred.
- Demonstrate strong writing, messaging, and storytelling skills, including the ability to explain technical concepts clearly.
- Have competitive analysis and market research skills.
- Collaborate cross-functionally and influence without direct authority.
- Use data to measure impact and guide decisions.
- Be proficient with Salesforce, HubSpot or Marketo, and a sales enablement platform.
- Have a bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
- Familiarity with third-party risk management (TPRM), GRC, or cyber risk quantification markets is preferred.
- Experience working with industry analysts such as Gartner and Forrester is preferred.
Responsibilities
- Develop positioning, messaging, and value propositions for the platform, including security ratings, supply chain detection and response, and attack surface and third-party risk capabilities.
- Lead go-to-market planning and execution for product launches and major releases, from internal readiness through external campaigns.
- Build sales enablement assets, including battlecards, pitch decks, talk tracks, demo narratives, and objection handling.
- Train sellers and partners to use sales enablement materials.
- Maintain competitive intelligence and win/loss analysis, and update competitive positioning as the market shifts.
- Conduct buyer, persona, and market research to sharpen differentiation and identify opportunities.
- Translate customer, sales, and analyst feedback into roadmap input for Product.
- Create web, content, and campaign collateral explaining product value to CISOs, security practitioners, procurement leaders, and executives.
- Brief industry analysts, support analyst evaluations, and report on KPIs including launch impact, sales-asset adoption, pipeline influenced, and win rate.
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