Marketing Operations Manager - Marketo
New
M
Marrina DecisionsMarketing technology
United StatesFull-TimeManager
Salary$80,000 – $120,000 annually
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Job Details
- Experience
- 3-5 years of Marketo Experience with 2-3 years of Salesforce Experience
- Required Skills
- Project ManagementData AnalysisSalesforce
Requirements
- Have 3-5 years of Marketo experience.
- Have 2-3 years of Salesforce experience.
- Have program and project management skills.
- Bring hands-on experience with dashboards and reporting.
- Be able to manage large data sets and maintain data health and quality.
- Understand lead management, lead routing, and lifecycle management.
- Be able to work in a fast-paced, matrixed organization.
- Be self-motivated and interested in marketing automation.
Responsibilities
- Use Marketo and Salesforce to manage marketing programs and their integrations.
- Manage lead quality, lead scoring, lead routing, and lifecycle management.
- Review program requirements with the team and identify opportunities to optimize email marketing campaigns and programs.
- Partner with marketing and technical teams to provide data-driven solutions and recommendations.
- Maintain large data sets and support data health and quality.
- Monitor key performance metrics and dashboards, and alert leadership when action is needed.
- Assess ad hoc analytics requests and determine an appropriate approach and supporting team members.
- Advise marketing operations on data requirements for analysis.
- Visualize findings to communicate implications to stakeholders.
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