- Develop positioning, messaging, and value propositions for the platform, including security ratings, supply chain detection and response, and attack surface and third-party risk capabilities.
- Lead go-to-market planning and execution for product launches and major releases, from internal readiness through external campaigns.
- Build sales enablement assets, including battlecards, pitch decks, talk tracks, demo narratives, and objection handling.
- Train sellers and partners to use sales enablement materials.
- Maintain competitive intelligence and win/loss analysis, and update competitive positioning as the market shifts.
- Conduct buyer, persona, and market research to sharpen differentiation and identify opportunities.
- Translate customer, sales, and analyst feedback into roadmap input for Product.
- Create web, content, and campaign collateral explaining product value to CISOs, security practitioners, procurement leaders, and executives.
- Brief industry analysts, support analyst evaluations, and report on KPIs including launch impact, sales-asset adoption, pipeline influenced, and win rate.
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