Digital Marketing Manager (DTC/E-Commerce)

New

PomeloE-commerce

Listing locations: USA, Ability to have some overlap with US time zone (some flexibility offered)Full-TimeManager

Salary not disclosed

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Job Details

Experience: 5+ years of experience in brand marketing, with a strong background in direct-to-consumer (DTC) brands.
Required Skills: Content creationDigital MarketingMarket Research

Hold a bachelor’s degree in a relevant field.
Have 5+ years of experience in brand marketing, with a strong background in DTC brands.
Demonstrate success scaling a brand and driving high-growth marketing initiatives.
Have leadership experience managing and inspiring cross-functional teams.
Bring a deep understanding of consumer behavior, brand storytelling, and digital marketing strategies.
Have expertise in influencer marketing, social media, content creation, and community engagement.
Have experience managing PR, creative, and media agency relationships.
Use data and analytical insights to develop actionable strategies.
Be able to articulate a clear brand vision.
Be able to overlap with the US time zone, with some flexibility offered.
Thrive in a fast-paced, entrepreneurial environment with autonomy and accountability.

Develop and execute brand strategies to position the website as a leader in the gifting industry.
Define and maintain brand guidelines across messaging, tone, and visual elements.
Partner with the Social Media Manager to create and plan social content.
Oversee email, SMS, website, product, blog, and social copy and newsletters with cross-functional teams.
Collaborate with design teams to develop brand-aligned creative assets.
Research markets and analyze consumer trends to identify growth and differentiation opportunities.
Build partnerships and collaborations to increase brand visibility and reach new audiences.
Work with the publicist to identify press and award targets.
Plan and execute integrated campaigns for brand awareness, acquisition, and retention.
Monitor KPIs and optimize branding strategies; guide cross-functional teams and support customer experience.

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