- Own and evolve product marketing strategy, including positioning, messaging architecture, and go-to-market plans across platform modules and buyer segments.
- Oversee market and competitive research to inform segmentation, persona development, pricing strategy, and product roadmap alignment.
- Align Product, Sales, Customer Success, and Marketing leadership on strategy, messaging, and priorities.
- Establish and oversee product marketing KPIs, including pipeline influence, win rates, competitive win/loss analysis, and customer satisfaction.
- Develop customer advocacy programs, including advisory boards, case studies, testimonials, and customer reference networks.
- Lead creation of customer- and prospect-facing assets, including positioning documents, competitive battlecards, sales enablement materials, website content, videos, and thought leadership.
- Own sales enablement strategy and execution, equipping sales teams to communicate value across buyer personas and use cases.
- Represent Coursedog at industry events, conferences, analyst briefings, and speaking engagements.
- Build relationships with industry analysts, press, and key opinion leaders.
- Use AI and emerging technologies for market research, content creation, competitive analysis, and customer insights.
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