- Partner with Account Executives and sales leaders on account priorities, opportunities, risks, and next steps.
- Translate account plans, buyer insights, intent signals, and opportunity data into account-growth strategies and quarterly activation plans.
- Plan, orchestrate, and execute 1:1, 1:few, and 1:many account marketing programs.
- Select and deliver high-touch and scalable tactics, including customer visits, events, direct mail, targeted outreach, and digital nurture.
- Coordinate with marketing teams, Sales Development, and external vendors to deliver cohesive campaigns.
- Develop sales enablement materials, messaging, outreach guidance, templates, and follow-up plans.
- Manage program budgets and vendors; test, optimize, reallocate, or scale account plays based on results.
- Use Salesforce, Marketo, Reachdesk, Sigma, and available account signals to prioritize investment and measure impact.
- Share account-level results and recommendations with Sales and Marketing and turn successful plays into repeatable programs.
- Travel to customer offices, company and industry events, and internal meetings when in-person engagement supports account goals.
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