- Own lead generation and lead nurturing strategies from first touch to purchase.
- Build and optimize multi-channel acquisition programs across organic and strategic channels.
- Manage, align, and forecast acquisition budgets with a clear ROI framework.
- Develop the acquisition roadmap, identifying new opportunities and scaling high-performing channels.
- Partner with sales to maintain MQL quality standards and ensure proper follow-up.
- Own acquisition-sourced pipeline and revenue targets in partnership with Sales.
- Diagnose funnel drop-off points and propose solutions to improve conversion.
- Track KPIs such as MQLs, signups, new accounts, and revenue.
- Oversee the creation of ads, landing pages, and content to support demand generation.