Senior Manager, Product Marketing - EdTech
New
C
CoursedogHigher education technology
United StatesFull-TimeManager
SalaryCompetitive base salary between $125,000 - $130,000. The role also includes a performance-based variable compensation component, bringing total on-target earnings (OTE) to $135,000 - $150,000
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Job Details
- Experience
- 3-5 years of B2B SaaS product marketing experience, with at least 2+ years in a leadership or strategic role.
- Required Skills
- Market Research
Requirements
- Have 3-5 years of B2B SaaS product marketing experience.
- Have at least 2+ years in a leadership or strategic role.
- Bring expertise in market research, competitive analysis, buyer persona development, and segmentation methodologies.
- Be able to develop positioning and messaging for multiple audiences and personas.
- Have experience driving sales enablement and working directly with sales teams.
- Be able to measure the impact of marketing on pipeline and revenue outcomes.
- Have experience leading cross-functional initiatives and influencing senior leadership across Product, Engineering, Sales, and Customer Success.
- Have experience with SaaS pricing strategy, packaging, or go-to-market launches.
- Use AI tools and technologies effectively in marketing strategy, content development, and cross-functional collaboration.
- Be available for onsite travel to conferences and events, expected 20% throughout the year.
Responsibilities
- Own and evolve product marketing strategy, including positioning, messaging architecture, and go-to-market plans across platform modules and buyer segments.
- Oversee market and competitive research to inform segmentation, persona development, pricing strategy, and product roadmap alignment.
- Align Product, Sales, Customer Success, and Marketing leadership on strategy, messaging, and priorities.
- Establish and oversee product marketing KPIs, including pipeline influence, win rates, competitive win/loss analysis, and customer satisfaction.
- Develop customer advocacy programs, including advisory boards, case studies, testimonials, and customer reference networks.
- Lead creation of customer- and prospect-facing assets, including positioning documents, competitive battlecards, sales enablement materials, website content, videos, and thought leadership.
- Own sales enablement strategy and execution, equipping sales teams to communicate value across buyer personas and use cases.
- Represent Coursedog at industry events, conferences, analyst briefings, and speaking engagements.
- Build relationships with industry analysts, press, and key opinion leaders.
- Use AI and emerging technologies for market research, content creation, competitive analysis, and customer insights.
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