Product Marketing Lead - Trade
New
M
MetaMaskFintech, crypto
Listing locations: EMEA, Latin America, USAFull-TimeLead
Salary146,000 - 220,000 USD per year
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Job Details
- Experience
- 6 to 8+ years in product marketing
- Required Skills
- Data AnalysisMarket Research
Requirements
- Have 6 to 8+ years of product marketing experience.
- Bring experience in fintech, crypto, or a high-growth consumer technology environment.
- Demonstrate success leading complex product launches and lifecycle growth initiatives with measurable outcomes.
- Show strategic thinking and the ability to turn complex product concepts into clear, compelling narratives.
- Be comfortable interpreting data and using insights to inform marketing and product strategy.
- Bring cross-functional communication, influence, and project leadership skills.
- Have a strong interest in web3, DeFi, and onchain user behavior, or direct experience in the crypto ecosystem.
- Nice to have: experience leading go-to-market for perps trading and prediction market products.
- Nice to have: experience leading go-to-market efforts for an Asia audience.
Responsibilities
- Define and execute end-to-end go-to-market strategy for Trading features across global markets.
- Partner with Product leads to shape roadmap priorities using market insight, user behavior, and growth potential.
- Use competitive analysis, segmentation, and market research to inform product strategy and monetization.
- Lead product and feature launches, developing narratives for crypto traders and holders.
- Drive lifecycle marketing initiatives to increase awareness, activation, and retention across Trading funnels.
- Work with Growth and Analytics to identify user-journey friction and develop programs targeting conversion, volume, and retention.
- Set campaign success metrics, monitor performance, and document learnings to guide iteration.
- Coordinate integrated campaigns with Product, Brand, Growth, Communications, Business Development, and Customer Support.
- Support education, community, and influencer programs, and maintain consistent Trading storytelling across channels.
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