Product Marketing Manager - South Asia
New
B
BinanceCryptocurrency, blockchain
Location: IndiaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of overall experience in product marketing, growth marketing, lifecycle marketing, or related roles, including at least 3 years of hands-on experience in the cryptocurrency/Web3 ecosystem.
- Required Skills
- Data AnalysisMarket Research
Requirements
- Have 5+ years of experience in product marketing, growth marketing, lifecycle marketing, or a related role.
- Have at least 3 years of hands-on experience in the cryptocurrency/Web3 ecosystem.
- Have experience building go-to-market plans for complex consumer, fintech, trading, or financial products.
- Understand marketing principles, product adoption drivers, growth frameworks, and user lifecycle management.
- Be able to independently drive large-scale campaigns from concept to execution.
- Bring strong analytical and data interpretation skills, including identifying trends and diagnosing performance issues.
- Communicate clearly in writing and verbally, and simplify complex products into compelling messaging.
- Have a deep understanding of South Asia markets, including user behavior, local channels, communities, cultural nuances, and competitive dynamics.
- Collaborate effectively and influence cross-functional teams.
- Operate strategically and execute hands-on campaign delivery.
Responsibilities
- Own end-to-end go-to-market strategy for priority Binance products across South Asia markets.
- Plan, execute, and optimize launches, feature adoption, lifecycle campaigns, and market-specific growth initiatives.
- Define goals, audiences, positioning, and messaging for marketing initiatives.
- Conduct market research and competitive analysis, and design campaigns and copy.
- Localize global product narratives into market-specific messaging, campaigns, and education initiatives.
- Partner with Legal, Compliance, Policy, and regional teams to ensure initiatives are locally relevant and compliant.
- Conduct user research, analyze customer feedback, and synthesize market insights to inform product roadmap and regional growth strategy.
- Use owned, earned, paid, community, CRM, in-app, and lifecycle channels to drive product adoption and engagement.
- Monitor industry trends and competitor activity, and test and optimize measurable marketing programs.
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