Head of PPC
New
2
24 Hours GroupDigital marketing
Source API remote eligibility restrictions: United StatesFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Google AnalyticsBudget managementA/B testingSEMrush
Requirements
- Have 3+ years of experience as a PPC Manager.
- Demonstrate expertise managing Google AdWords accounts.
- Understand PPC best practices and optimization techniques.
- Use analytical skills to interpret data and inform decisions.
- Be proficient with PPC and analytics tools, including Google Analytics, AdWords Editor, and SEMrush.
- Have leadership and team management skills.
- Have a bachelor's degree in Marketing, Business, or a related field; preferred.
- Maintain reliable power backup that can sustain a minimum of 8 hours; UPS is not sufficient.
- Have secondary internet backup.
- Meet internet connection requirements: jitter below 10ms, latency below 160ms, and upload and download speeds of at least 25mbps.
Responsibilities
- Lead and guide PPC specialists and oversee their Google AdWords account management.
- Develop and execute PPC strategies to drive traffic, conversions, and revenue.
- Analyze and optimize campaigns to improve performance and ROI.
- Manage Google AdWords accounts and provide direction and support to other specialists.
- Monitor account performance and report on improvement opportunities.
- Research keywords and implement strategies to improve campaign reach and relevance.
- Develop ad copy and creatives, and conduct A/B testing.
- Allocate and manage PPC budgets, track spending, and report on budget performance.
- Use analytics tools to monitor campaigns and report on CTR, CPC, CPA, and ROI.
- Train and mentor PPC specialists and keep strategies current with industry trends.
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