Head of Brand
New
T
Teal HealthWomen's Health
Remote - United StatesFull-TimeSenior
Salary$160.000 – $200,000
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Job Details
- Experience
- 10+ years of experience
- Required Skills
- Budget management
Requirements
- 10+ years of experience across brand marketing, integrated marketing, or consumer marketing roles.
- Proven track record helping build or scale a high-growth consumer brand.
- Experience managing meaningful awareness budgets and multi-channel marketing strategies.
- Deep expertise in integrated campaigns across paid, owned, earned, creator, partnership, and experiential channels.
- Exceptional creative instincts combined with strong commercial and business performance thinking.
- Ability to communicate complex ideas around healthcare and prevention in a simple, compelling, and culturally relevant way.
- Strong strategic leadership skills with a 'builder and doer' mindset, capable of defining strategy and executing on it.
- Experience in building brand trust and credibility in the market.
- Strong understanding of brand-to-growth connectivity and performance measurement.
Responsibilities
- Own Teal’s brand and category strategy, establishing the company as a leader in at-home cervical cancer screening.
- Drive top-of-funnel awareness and brand growth through strategic investment and campaign development.
- Develop integrated campaigns across streaming, video, audio, social, sponsorships, and experiential channels.
- Lead creative strategy and storytelling to translate complex clinical concepts into compelling consumer narratives.
- Build trust and credibility by leveraging clinical evidence, experts, and partners to scale the brand.
- Partner with Growth, Product, and Commercial teams to create a seamless journey from first impression to conversion.
- Own brand measurement, KPIs, and the marketing budget to optimize reach and impact.
- Lead the external brand ecosystem including creative agencies, media partners, and production teams.
- Build and scale the internal brand function, processes, and capabilities for the company's next growth stage.
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