- Perform listening across channels to identify relevant trends and opportunities for content that allows the brands to drive engagement and relevancy.
- Generate and present innovative concepts for both static design and lo-fi lifestyle video content to be published on TikTok and Instagram that ladder back to brands’ strategy.
- Design, produce, edit, and write post copy for all social content across TikTok and Instagram.
- Serve as on-camera talent as needed, bringing energy and engagement to each piece of content.
- Track content performance metrics and share continuous optimization strategies to drive growth in engagements, reach, followers, etc.
- Keep up to date with the latest trends and formats in short-form content to maintain relevance and audience appeal.
- Bring social-led ideas and continuously collaborate closely with the social media strategist and community manager on execution
Adobe IllustratorAdobe PhotoshopContent creation