- Analyze brand and competitor performance to support marketing strategy development.
- Coordinate advertising and promotional tactics, including shopper activations and digital creative.
- Support sales organization with marketing initiatives and customer-specific programs.
- Execute new product launches and manage pack/flavor extensions.
- Manage brand budget (PFME), including monthly phasing and reconciliation in SAP.
- Utilize IRI, scanning, and panel data to interpret market conditions.
- Manage agency partnerships and external licensing partners.
- Prepare for monthly Pre Commercial Review meetings.
Project ManagementSAPMicrosoft Excel+1 more