- Launch, manage, and scale performance campaigns across Meta Ads, Google Ads, and TikTok Shop.
- Collaborate with the founder and creative team to brainstorm, develop, and refine ad creatives and angles.
- Maintain organized accounts with clear naming conventions, testing structures, and workflow systems.
- Analyze data daily to identify insights, trends, and optimization opportunities.
- Update ads, iterate on winning concepts, and manage efficient creative testing cycles.
- Develop a deep understanding of the customer, funnel, and product to inform creative direction.
- Track KPIs rigorously and provide clear reporting and recommendations.
- Stay ahead of platform changes, algorithm shifts, and emerging paid media opportunities.
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