Social Media Content Lead for a Career Community (UK-based, Remote)

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Requirements:

• Proven results through content creation on Instagram — you’ve proven to get results through Reels, Stories, Carousels, and driven engagement.
• Detail-obsessed
• Strong copywriting skills
• Strong Quality Assurance mindset
• Experience with Instagram tools such as ManyChat.
• Some experience with email marketing tools (ConvertKit, Hubspot, Mailchimp).

Responsibilities:

• Post 4–6 daily pieces across Reels, Stories, Carousels, and Posts.
• Repurpose content from our archives, pitch decks, or past posts.
• Script short-form content for the founder.
• Set up and test ManyChat automations for each Reel/Story.
• Use audio and text hooks strategically to attract our ICP and maximise engagement.
• Repurpose content from photos, LinkedIn posts, pitch decks, and archived stories to create new Story assets.
• Oversee final video edits (with our editor) or make quick edits in Veed.io.
• Use templates to write simple, effective webinar emails.
• Set up email campaigns (you will receive training on this)
• Build rapport with students and collect testimonials.
• Use internal ChatGPT tools to ideate hooks, perfect copy and script videos.