Senior Partnerships Brand Manager
New
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Sony Interactive EntertainmentGaming, entertainment
United States, San Mateo, CA; San Mateo, CA (Collab)/Remote, Collaborate across global time zones as neededFull-TimeSenior
Salary$155,200 — $232,800 USD
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Job Details
- Experience
- 8+ years of relevant experience in brand partnerships, business development, integrated marketing, licensing or a related discipline.
- Required Skills
- Business DevelopmentBudget management
Requirements
- Bachelor’s degree in marketing, business, communications or a related field, or equivalent experience.
- 8+ years of relevant experience in brand partnerships, business development, integrated marketing, licensing or a related discipline.
- Experience developing and delivering partnership programs from opportunity identification and negotiation through activation and measurement.
- Strong relationship-management, collaboration and influencing skills with senior stakeholders, agencies and external partners.
- Commercial acumen, including experience with budgets, contracts, partner valuation, KPIs and return on investment.
- Strong presentation skills and ability to turn complex ideas into actionable recommendations.
- Highly organized and proactive, with the ability to manage multiple workstreams in a fast-paced, evolving environment.
- Ability to travel domestically and internationally and collaborate across global time zones as needed.
- Gaming industry experience and passion for games are strongly preferred.
- Familiarity with AI-enabled tools for research, ideation, planning and reporting, or willingness to learn.
Responsibilities
- Identify and develop brand partnership opportunities across consumer goods, fashion, lifestyle and related categories.
- Build and maintain a pipeline of prospective brand partners and agency relationships.
- Develop strategic recommendations, business cases and pitches connecting audience, cultural, brand and commercial objectives.
- Lead partnerships from concept and partner outreach through negotiation, contracting, creative development, launch and evaluation.
- Manage partner and agency relationships, budgets, timelines, approvals, deliverables and contractual commitments.
- Collaborate with Studios, Games Marketing, Legal, Finance, Procurement, PR, Social, Influencer, Events, Creative, Media and local markets.
- Define success measures and track partner commitments and program value.
- Prepare recaps and recommendations that inform future partnership strategy.
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