Paid Ads Specialist (PPC Manager)

WOW Remote TeamsPaid advertising

Source API remote eligibility restrictions: United StatesFull-TimeManager

Salary not disclosed

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Job Details

Experience: 5–10+ years of experience in PPC, ideally within a digital marketing agency
Required Skills: A/B testing

Have 5–10+ years of PPC experience, ideally within a digital marketing agency.
Have a proven track record managing multiple ad accounts at the same time.
Bring strong hands-on experience with Google Ads and Meta Ads.
Understand local lead generation strategies.
Have experience managing small to mid-sized budgets across multiple campaigns.
Be able to interpret performance data and use it to guide decisions.
Have experience with conversion tracking and campaign performance analysis.
Be able to build and document scalable systems and processes.
Have experience using AI tools to enhance marketing workflows.
Bring deep knowledge of search campaigns, keyword strategy, and conversion optimization.
Experience in education, sports, or service-based industries is a plus.
Experience with multi-location or local marketing campaigns is highly preferred.

Plan, launch, and continuously optimize Google Ads campaigns across Search, Performance Max, and Local.
Manage Meta Ads campaigns for awareness and lead generation.
Build repeatable campaign structures for different markets.
Manage multiple local advertising budgets and allocate spend efficiently.
Monitor campaign performance and identify optimization opportunities.
Develop frameworks for keyword targeting, audience segmentation, and campaign setup.
Track and analyze cost per lead, conversion rates, lead volume, and ROAS.
Run A/B tests on ad creatives, landing pages, keyword strategies, and audience targeting.
Generate performance reports and document PPC systems, workflows, and best practices.
Use automation and AI tools to improve marketing workflows, analysis, and reporting.

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