- Build and manage paid campaigns on Google Ads and Meta (Facebook/Instagram)
- Write compelling ad copy and collaborate with design on creative assets
- Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy
- Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA
- Conduct audience research and build targeted segments
- Run A/B tests on creatives, copy, and audiences
- Report weekly on spend, performance, and recommendations
Data analyticsA/B testing