- Plan, build, and manage paid social campaigns across Meta, TikTok Ads, and Pinterest.
- Write ad copy and brief the creative team on ad concepts.
- Set up pixel tracking, conversion events, and attribution.
- Optimize campaigns daily for CPA, CTR, and ROAS.
- Test audiences using lookalikes, interest targeting, and retargeting.
- Run creative A/B tests to identify winning angles.
- Report weekly on spend efficiency and recommend whether to scale or cut campaigns.
A/B testing