Demand Generation Associate Manager
New
J
JobgetherDemand generation marketing
Based in the United StatesFull-TimeManager
Salary$90,000 to $110,000 USD
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Job Details
- Experience
- At least five years of hands-on experience building, managing, and optimizing marketing campaigns in HubSpot
- Required Skills
- SalesforceA/B testingHubSpot
Requirements
- At least five years of hands-on experience building, managing, and optimizing marketing campaigns in HubSpot.
- Working knowledge of Salesforce.
- Technical proficiency in marketing automation, including workflow configuration, list management, segmentation, forms, dynamic content, lifecycle campaigns, and attribution tracking.
- Ability to build performance reports, interpret campaign and funnel data, identify conversion opportunities, and make practical recommendations.
- Experience developing testing hypotheses and executing A/B or multivariate tests.
- Strong written communication skills and ability to create and refine email content for nurture programs and marketing campaigns.
- Experience with quality assurance, campaign testing, troubleshooting, and reviewing work completed by other team members.
- Strong project management skills and ability to manage multiple campaigns, deadlines, and priorities.
- Familiarity with VWO, Optimizely, or HubSpot's native testing capabilities is an advantage.
- Experience with Gong or comparable sales enablement and engagement platforms is beneficial.
Responsibilities
- Execute email and lifecycle campaigns in HubSpot, including segmentation, list management, workflows, dynamic content, forms, and landing pages.
- Write, edit, and optimize email copy for nurture sequences and marketing campaigns.
- Manage UTM standards, campaign tagging, and tracking across HubSpot and Salesforce.
- Validate links, personalization tokens, workflow logic, email rendering, and campaign functionality before launch.
- Build campaign dashboards, analyze channel performance, and report on engagement, conversion, and funnel effectiveness.
- Develop testing hypotheses and run A/B and multivariate tests across email programs and landing pages.
- Support timely lead and account follow-up using Gong call workflows, thank-you emails, and sales enablement materials.
- Create reusable campaign templates, streamline workflows, and improve operational processes.
- Partner with Marketing and Sales stakeholders to align campaign execution and share performance findings.
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